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Sri Lanka’s first ever designer perfume launched
Alladin Hussein in Colombo,
February 11, 2004, 11.14 pm.
‘Odel unlimited’, undoubtedly Colombo’s most popular and plush retail store, today evening launched the country’s first ever designer wear fragrance for women.
The fragrance named ‘ODEL’ is inspired by fresh water, cool breeze and the sexy girlish ingénue. The fragrance projects a clean aquatic scent with mild hints of refreshing citrus, and is intended for the lifestyles of today’s active women.
The ‘ODEL’ fragrance is manufactures in Europe to international standards with the highest assurance in quality. The fragrance comes in an ice frosted cylindrical glass bottle and is priced at Rs.2900/- (US $ 29) for 100ml.
Plans are also afoot to export the ODEL perfume to countries and cities such as Maldives and Dubai, and parts of Europe.
Otara Chandiram of Odel unlimited speaking at the launch said, “Odel has always been a brand that is associated with quality, style and elegance. The launch of this fragrance will indeed carry these qualities and will help to consolidate the ‘Odel’ brand both locally as well as internationally.”
Published: Wed Feb 11 12:20:39 EST 2004
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